Protecting Your Brand
Many people hold the mistaken belief that by securing a company name they are adequately protecting their brand.
However, in the online environment we now operate in, if your trading name is important to your business it is more important than ever that you protect it properly. A company name, even if it is the same as your business name, will not achieve this because it does not stop someone else registering a website using that name. Nor does it necessarily prevent someone registering a trade mark using that name. Or establishing a blog, facebook page, or some other form of online presence for that matter.
Getting to the Bottom of things
Background
Mr A. was a senior sales executive. He had been employed for 31 years by the same company and progressed in his career from being an operator in the factory owned by the employer right up to second senior sales position.
The New Zealand side of the company was accountable to a senior management team based in Australia – Mr G. was the Managing Director for Australia/New Zealand.
At an awards evening on 3 February 2012 Mr A. received a Silver Fern award in recognition of his sales achievements.
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