Protecting Your Brand
Many people hold the mistaken belief that by securing a company name they are adequately protecting their brand.
However, in the online environment we now operate in, if your trading name is important to your business it is more important than ever that you protect it properly. A company name, even if it is the same as your business name, will not achieve this because it does not stop someone else registering a website using that name. Nor does it necessarily prevent someone registering a trade mark using that name. Or establishing a blog, facebook page, or some other form of online presence for that matter.
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